79 percent* of job seekers use social media in their job search. Your employer brand should be on social media platforms to stay competitive. It is easy to extend the reach of your campaigns and accurately track engagement through Katon Direct by posting links to the landing pages we create for you on your social media accounts. 

Your account manager will provide you with a special shortened URL to your pages that you can post. These links contain specialized code that will indicate in our reports when the links are accessed via social media and help you determine the most popular pages for candidate visits. 

Simply paste the URL code into your status field on Twitter, Facebook, LinkedIn or other social media platform with a short description of the job opening or open house event. It's also a great idea to use hashtags such as #RNjobopening #NurseRecruitmentEvent #[YourHospital]Careers to extend the reach beyond your own following. 

Let your account manager know if you need any help posting your links on social media. We'd be happy to help! 

*https://www.glassdoor.com/employers/popular-topics/hr-stats.htm